ROYAL ENFIELD BUTTERWORTH, 2ND FLAGSHIP STORE OFFICIALLY OPENS IN PENANG

Royal Enfield, the global leader in the mid-size motorcycle segment, is dedicated to making the motorcycling way of life more accessible for consumers. In an effort to expand our reach in the Asia Pacific region, Royal Enfield has recently opened a new exclusive store in Penang, Malaysia. Located at 1681 G1, Jalan Perusahaan, 13600 Perai, Pulau Pinang (AutoCity), this store provides greater accessibility for existing and potential customers in Malaysia. At the Royal Enfield Penang Store, customers and motorcycle enthusiasts can experience the brand’s 122-year legacy through its full range of motorcycles, apparel, and accessories, all available under one roof. The store embodies the brand’s philosophy of “Pure Motorcycling” in every aspect of the Royal Enfield ownership experience. Situated in the heart of the commercial center, the store will also offer greater accessibility to customers in Penang Island, Kedah & Perak.

Didi Group Chairman, Mr. Rewi Hamid Bugo, expressed his pride in achieving 500% growth of Royal Enfield bike registration in 2022 and announced the opening of the second exclusive store and five pop-up stores from the south to the north of Malaysia. In addition, the upcoming official store in Johor Bahru will further expand the brand’s outreach and provide easy access to customers. Mr. Bugo also announced the launch of a new bike model, Hunter 350, on 9th March 2023, and Super Meteor 650 tentatively in July 2023, confident that Royal Enfield and DIDI Group will carve a niche in Malaysia.

Head of Business for Asia Pacific, Royal Enfield, Mr. Anuj Dua, emphasized the brand’s commitment to becoming the global leader in the mid-size segment and the strategic importance of the Asia Pacific region. With a rapidly growing community of Royal Enfield riders subscribing to leisure motorcycling and getting inducted into the Pure motorcycling fold, Malaysia is one of the high-potential markets in Southeast Asia. The exclusive brand store and evocative product range, available at accessible price points, will appeal to motorcycling enthusiasts. Royal Enfield will provide all its motorcycles, services, and Genuine motorcycle accessories under one roof at the new store.