CASTROL HOSTS GAME CHANGERS EVENT TO AWARD WINNERS A FREE VACATION PACKAGE TO THE PREMIER LEAGUE
Castrol, one of the country’s leading automotive lubricant companies, hosted the Castrol Game Changers event on 3 December 2022 at Tropicana Golf and Country Club.
The event witnessed the selection of two champions who won an all-expenses-paid trip to England and two tickets each for a Premier League (PL) match in 2023. Castrol’s global partnership with PL further enhanced Castrol’s visibility to a wider range of international audiences, driving the excitement of football fans and automobile enthusiasts
There were two phases to the event: The Castrol Race Off, which saw Meor Razzi Rizal Bin Meor Faisal with the fastest time win two tickets to watch a PL match in England next year, compete against twenty teams comprising of 40 qualifiers pre-chosen from May to September. Each team picked one member of their team to race against the other teams in a driving simulator race. Following this, the Castrol Kick Off, which witnessed Lim Choo Leong, having secured the highest score in this round, won a second pair of tickets, had the eight top-ranked teams from the Castrol Race Off (barring the winner) compete in a two-vs-two futsal tournament. For their effort, the runners-up from the Kick-off was awarded with a signed Premier League jersey.
“We are excited to reward our two winners and their partners to witness a once-in-a-lifetime opportunity to experience a live PL match. It will be a momentous occasion as our Malaysian champions will join winners from other nations to enjoy the match next year,” said Keow Mei-Shan, Marketing Director of Castrol Malaysia & Singapore.
The Castrol-PL partnership pact was announced in the end of 2021; and is spurred by the automotive lubricant brand’s passion for football as well as its previous successful collaborations with associations such as FIFA World Cup and UEFA European Championships. With a worldwide television audience of more than 3.2 billion, the PL is the most-watched football league in the world – with averaging attendance of more than 38,000 passionate fans joined by a global audience of 643 million viewers per game.
In the previous months, the Castrol-PL partnership saw several activities organised, beginning with the Castrol x PL Rover, which visited 16 key locations nationwide that drove awareness of the Castrol Game Changers contest. Following the rover activation, Castrol also ran two digital contests Castrol PL Moment & Castrol PL Bi-weekly quiz, which saw consumers posting their most memorable football moments with the #CastrolPL.
“Castrol Malaysia hit several milestones starting with our PL partnership, Castrol Hari Mekanik Malaysia’s fourth anniversary, and the 20th anniversary of Castrol Auto Service (CAS) in the country, among others. We are elated to interact with our consumers through this event and looking forward to connecting with them through new activations in the future,” Mei-Shan concluded.
Castrol is one of the world’s leading lubricant brands globally. Our passion for performance, combined with a philosophy of working in partnership with manufacturers, has enabled Castrol to develop oils that have been at the heart of numerous technological feats on land, air, sea and space.
Castrol (www.castrol.com/my) is part of bp and is marketed under the lubricant arm of bp Group known as BP Castrol Lubricants (Malaysia) Sdn Bhd in Malaysia. Today, BP Castrol Lubricants (Malaysia) Sdn Bhd is one of the world’s leading lubricant brands, has a proud heritage of innovation and fuels the dreams of pioneers. The company has a proud heritage of innovation and success over 90 years in Malaysia. Castrol Malaysia is one of the market leaders in the retail automotive lubricants segment.
Today, the company’s vast portfolio of high-performance lubricants, including Castrol EDGE, Castrol MAGNATEC, Castrol POWER1, Castrol Activ, Castrol VECTON and Castrol CRB, has leadership positions in most of the segments it operates in, including passenger car engine oils, motorcycle engine oils, commercial vehicle engine oils and industrial lubricants.
Castrol Malaysia has one manufacturing plant located at Port Klang and has a strong distribution network reaching out to over 14,000 customers including retail outlets and workshops. The company also reaches out to its customers through exclusive outlets including Castrol Auto Service and Castrol Bike Point in Malaysia.
About Castrol Auto Service in Malaysia
Castrol Auto Service is an exclusive and comprehensive branded workshop package introduced in 2002 for independent workshop dealers in Malaysia. Castrol aims to partner with these workshops by supporting them through a comprehensive workshop solution and offers to provide the best levels of customer service through quality, professionalism and transparency. There are currently over 500 Castrol Auto Service workshops throughout Malaysia.