Next Bike Sdn Bhd (Ducati Malaysia) enthralled Ducati fans and superbike enthusiasts with the reveal of the latest addition to the Monster family, the Monster 796 S2R at the Welcome Centre of the Sepang International Circuit, in conjunction with the Malaysian MotoGP weekend (24-26 October) and coincided with the 3rd Asia Ducati Week (ADW2014).
Present at the event were Mr. Pierfrancesco Scalzo, Ducati Asia General Manager, Mr. Zakaria Ismail, Vice President, NAZA World Group of Companies, Mr. Juan Chow Wee, Associate Vice President, Next Bike Sdn Bhd, and Mr. Steven Tan, Head of Sales, Next Bike Sdn Bhd.
The Monster successfully earned its image as the unchallenged icon of naked motorcycles is the result of investing over 20 years of Ducati engineering, design and styling experience. The Monster has always been a statement on two wheels, an expression that created a cult following and, above all, a premium lifestyle motorcycle easily accessible to everyone.
“The iconic Ducati Monster range continues to captivate motorcyclists across the globe with its subtle evolution, remains a roaring success for more than two decades on since its sensational debut back in 1992,” said Datuk Wira HJ SM Faisal Tan Sri SM Nasimuddin, NAZA Group of Companies Joint Group Executive Chairman.
“Ducati Monster is a very important model to Ducati Malaysia. The Malaysian biking community is strong and very supportive towards the brand and this particular model. With this latest addition of this Monster 796 S2R to the Ducati family, we are confident to achieve our target sales, breaching the 1,000 unit sales target for 2014,” added Datuk Wira HJ SM Faisal.