In celebration of Shell Malaysia’s 10th title sponsorship for the Malaysia Motorcycle Grand Prix (MotoGP), Shell enhanced its Shell Hillstand features to provide local motorsport enthusiasts with a unique and exhilarating experience to entice their MotoGP experience by inciting their five senses of sight, smell, hearing, taste, and touch.
This year, Shell hosted MotoGP fans from all over the world at the penultimate 2019 MotoGP race and for the first time in Malaysian MotoGP history, Shell introduced ‘Sunset at Hillstand’, where fans had a once in a lifetime chance to meet riders from any team of their choice. Fans were thrilled by the opportunity and flooded the gates of Shell Hillstand for an opportunity to engage with their favourite riders.
“Malaysians love MotoGP and Shell is pleased to sponsor this premier motorcycle racing championship at our home ground. To celebrate our 10th year as title sponsor, we introduced ‘Sunset at Hillstand’ to enable fans to interact with their favourite MotoGP riders. The record turnout for the Shell Malaysia MotoGP encourages us to continue pushing boundaries to provide the best motorsports experience for all motorsports enthusiasts in Malaysia,” shared Datuk Iain Lo, Chairman of Shell Malaysia.
Visitors at the Shell Hillstand were welcomed by a display of Ducati bikes at the entrance. It included a variety of fun games and activities such as the MotoGP™ PS4™ Challenge that offered fans a virtual racetrack experience. The video game players were given three minutes to complete a lap around Sepang International Circuit, to give them a taste of being in the high intensity MotoGP race.
The Shell Hillstand also featured a vantage point for the adrenaline-packed action at Turn 13 and 14 of the race at the Sepang International Circuit. It was further enhanced with live feed broadcasts of the race on two large LED screens.
Additionally, fans were treated to a few carnival-like games such as “Guess the Quantity” and “Super Sepak”. To further complement this theme, Shell provided access to various food and beverage options such as Shell’s very own deli2go, Costa Coffee, and TeaLive.
At the Welcome Centre, Shell debuted its bespoke Shell station, featuring Shell Advance and Shell V-Power booths. To highlight Shell’s valuable technical partnership with Ducati, patrons were also welcomed with mock-ups of Ducati pits with an array of the brand’s superbikes. To complete the bikes’ engine performance and protection care, a Shell Advance Ride Thru service was available at the carpark; complimentary with every purchase of Shell Advance lubricant during the race weekend.
Shairan Huzani Husain, Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd said, “The MotoGP event is a clear testimony of our successful technical partnership with Ducati, as we leverage on it for the continued development of our products in the most testing environments. This in turn enabled us to ensure our customers are given the best of our high performing products such as our Shell V-Power road fuel and Shell Advance oil”.
Shell has been the Malaysian MotoGP’s title sponsor in ten (10) of the past ten (11) seasons, since 2009, and has shared a rewarding partnership with Ducati since 1999. Shell supported Ducati Corse in the World Superbike Championship and the MotoGP™ World Championship. With over 150 race wins, this is one of the strongest and most successful collaboration in the world of premier motorcycle racing.