Lambretta: The Iconic Italian Scooter Legacy
Founded in Milan, Italy in 1947, Lambretta quickly became one of Europe’s most influential scooter brands, built on style, steel engineering, and cultural impact. From the post-war streets of Italy to global pop-culture dominance, Lambretta has symbolized timeless design, individuality, and classic mobility for nearly eight decades.
i-moto.my was invited to an exclusive media preview event hosted by Bike Continent Sdn Bhd, the official Malaysian custodian of the legendary Italian scooter brand Lambretta. The session delivered a first look at the upcoming Lambretta 2026 model range, marking the brand’s continued evolution in Malaysia’s premium classic scooter segment.
Bike Continent Sdn Bhd: Bringing Legends to Malaysia
Bike Continent’s involvement with Lambretta reflects its long-standing commitment to lifestyle mobility. The company has a deep-rooted history in Malaysia’s two-wheel landscape:
Established in the early 2000s, originally producing MLE, Scomadi, GPX brand motorcycles and scooters, not a new player in the Malaysian motorcycle industry.
Recognized for distributing premium lifestyle and heritage brands
Pioneered Malaysia’s motorcycle lifestyle movement, supporting community rides, events, and product introductions
Known for its passion in preserving classic European riding culture while introducing modern rider ecosystems
The company’s stewardship has allowed Lambretta to remain relevant, aspirational, and emotionally connected to Malaysian riders who value heritage and craftsmanship.
Lambretta 2026: What We Saw First
The preview highlighted key developments expected from the 2026 lineup:
True steel monocoque chassis — the heart of Lambretta authenticity
Refined engine mapping for smoother throttle and better fuel economy
New premium colorways & finishes, including updated chrome accents
Improved suspension and ergonomics for stylish urban riding comfort
Design updates that respect tradition while embracing modern mobility expectations
Media partners were given full access to capture content, inspect craftsmanship, and experience the essence of the brand up close.
Market Positioning in Malaysia
Lambretta 2026 is expected to appeal to:
Heritage scooter collectors
Urban riders prioritizing classic style with modern reliability
Lifestyle riders aged 18–60 entering the premium scooter culture
Content creators focused on fashion, café culture, and retro mobility stories
First Impression:
Lambretta 2026 remains what it has always been:
A scooter built with soul, steel, and silhouette — a statement before transportation.
Up and coming!!!
Lambretta is targeting 2 Asean & Asian records in conjunction with the Lambretta Mega Gathering! Which target to gather 500 Lambrettatista entries on the 11th January 2026 at Petronas Sepang International Circuit 3pm-9pm. Be there to witness the historical ASIAN record to be made.
