MFORCE BIKE HOLDINGS ANNOUNCES STRATEGIC SHIFT AHEAD OF MALAYSIA AUTOSHOW 2025
Penang, Malaysia – In response to recent speculation, Mforce Bike Holdings Sdn. Bhd. confirms that it will not be participating in the upcoming Malaysia Autoshow 2025. This decision comes after careful consideration of several unavoidable factors that have prompted a strategic realignment of the company’s priorities.
As part of this shift, Mforce will be channeling its focus toward long-term strategic planning and enhancing its marketing efforts to better serve customers and industry partners.
Looking ahead, Mforce is proud to announce the Mforce Motoshow 2026, a dedicated event designed to celebrate and engage the Mforce community. This exclusive showcase will highlight the latest motorcycles, provide early previews of future models and prototypes slated for release over the next three years, and offer immersive brand experiences.
Planned highlights of Mforce Motoshow 2026 include:
Dynamic test ride sessions
Jaw-dropping stunt shows
Specially curated camping zones to foster camaraderie among Mforce riders
The event aims to attract not just loyal Mforce customers and prospective buyers, but also motorcycle enthusiasts from all walks of life. It is part of Mforce’s ongoing mission to deepen community engagement and build lasting connections beyond the showroom floor.
Reflecting on its previous success, Mforce takes pride in its strong presence at Malaysia Autoshow 2024, where the company made a significant impact with its full-hall exhibition at MAEPS. The event saw the launch of 18 new models in a single day and a total display of over 200 motorcycles — setting a new benchmark for the industry.
Mforce Bike Holdings Sdn. Bhd. extends its deepest appreciation to all customers, partners, media friends, and fans for their continued support. The company remains committed to introducing exciting new models, delivering outstanding service, and creating meaningful experiences through more exclusive events in the near future.
About Mforce Bike Holdings Sdn. Bhd.
Founded in 2008 by Dato’ Sri Tan Lean Heah, Mforce Bike Holdings Sdn. Bhd. has become one of Malaysia’s leading motorcycle distributors, headquartered in Penang. Under the guiding slogan “Moving Forward”, Mforce represents a portfolio of prestigious international brands including Benelli, Keeway, Morbidelli, Benda, QJMotor, SYM, Brixton, Moto Morini, Cyclone, Voge, and Yadea, alongside its own homegrown brands, SM Sport and WMOTO.
Beyond Malaysia, Mforce exports motorcycles to major Asian markets such as Thailand, Vietnam, Indonesia, and Taiwan, underscoring its commitment to regional growth and global standards.
Mforce’s operations are further supported by Sunlight Power Sdn. Bhd., a state-of-the-art motorcycle assembly facility founded in 2017 by Dato’ Sri Tan Lean Heah. As the exclusive assembler for Mforce’s brands, Sunlight Power ensures each motorcycle upholds the highest levels of quality, performance, and reliability.
Together, Mforce and Sunlight Power continue to drive the motorcycle industry forward with innovation, craftsmanship, and an unwavering dedication to excellence.
#MovingForward
