THE PIAGGIO GROUP ANNOUNCES THE OFFICIAL DISTRIBUTORSHIP FOR PIAGGIO & VESPA IN MALAYSIA

THE PIAGGIO GROUP ANNOUNCES THE OFFICIAL DISTRIBUTORSHIP  FOR PIAGGIO & VESPA IN MALAYSIA

The Piaggio Group officially announces the  appointment of Didi Resources Sdn Bhd in Malaysia as the official distributor of Piaggio  & Vespa, the Group’s premium scooter brands.

Didi Resources Sdn Bhd will manage Piaggio and Vespa in substitution of the previous  distributor, Naza Premira Sdn Bhd. The Piaggio Group wishes to thank Naza Premira Sdn Bhd  for the brand building efforts and continuous support since 2010.

MotoPlex Store will combine Paggio Group brands under one roof

Mr. Gianluca Fiume, Chairman & General Director of Piaggio Vietnam cum Executive Vice  President Asia Pacific 2 Wheeler, said, “The appointment of Didi Resources is part of Piaggio’s  business strategy to group the Piaggio,

Vespa, Aprilia and Moto Guzzi brands under a single  entity to maximize efficiencies across all aspects of the business and reinforce customer  commitment in Malaysia. 

With the Piaggio Group brands under one roof established under the  Motoplex concept, we are able to better offer a wider range for potential customers who seek an  enriching Italian two wheel experience backed by style, technology, superior performance and  rich heritage. We look forward to collaborating closely with Didi Resources to push forward the  brands to greater heights.”

According to Mr. Rewi Hamid Bugo, Chairman of Didi Resources Sdn. Bhd, “In addition to  handling Aprilia and Moto Guzzi, we are very honoured to be presented with this opportunity to  manage Piaggio and Vespa, the premium scooter brands which have transformed the concept  of individual mobility and freedom. With this acquisition we can now manage Piaggio, Vespa,  Aprilia and Moto Guzzi under the iconic Motoplex concept of the prestigious Piaggio Group for  the Malaysian market. Didi Resources is firmly committed to strengthening the positioning of the  brands by intensifying marketing and communication efforts, offering dedicated aftersales  support, affirming the communities, and ensuring that engagement with the brands is  continuous in the light of a competitive two wheel environment in Malaysia.”

Motoplex is the most innovative retail model for the two-wheeler industry and enables importers  and dealers to leverage the potential of the Group brands and products in the same outlet. Each  Motoplex store provides the full offer of the Piaggio, Vespa, Aprilia and Moto Guzzi brands in a  single location, together with services, accessories, merchandising and entertainment, to give  customers an exciting global overview and a unique experience of the two-wheeler world.

Launched in 2015, the Group has already passed the significant milestone of 500 Motoplex  stores open around the world in Europe, the Americas, Oceania, Asia, and the Indian  subcontinent, alongside the traditional distribution network. Among the main cities in which Motoplex Stores have been opened are New York, Bangkok, Tokyo, Milan, Pune,  Malta, Madrid, London, Berlin, Vienna, Lisbon, Stuttgart, Sydney, Jakarta and Bali.

The official appointment of Didi Resources as sole importer and distributor for Piaggio and  Vespa will take effect from 1 January 2020. Plans for the construction of the Motoplex are  underway with the launch scheduled in early 2020. A complete listing of Vespa dealers is  available on https://www.vespa.com/my_EN/store-locator.html.

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