A HISTORIC REUNION – TWO BECOME ONE AGAIN!
In 2013 Pierer Industries AG (Husaberg’s owner) bought Husqvarna Motorcycles – marking the reunion of two halves of the original Husqvarna brand of the 60’s and 70’s! For 2014 the ‘new’ Husqvarna Motorcycles brand returns to it’s glorious origins with state-of-the-art technology and the iconic Swedish blue, yellow and white colour-scheme. A brand new range of Enduro and Motocross motorcycles sees one of the oldest manufacturers return to the top of off-road motorcycle sport. In over 50 years of racing and with more than 82 world titles so far…. the legendary tale of Husqvarna continues!
Less than one year after the creation of Husqvarna Motorcycles GmbH (October 2013) and the launch of the ‘new era’ model range by Husqvarna, the Brand with Swedish origins introduces to the world media the new model year 15 model range.
KEEPING A PROMISE
“When the new era of Husqvarna was announced it was done so with a promise of building a bright future while keeping focused on the brand’s rich heritage and tradition,” asserts Oliver Göhring, Husqvarna Motorcycles GmbH Managing Director.
“Now, one year on – and with a lot of exciting news and updates on the 2015 model range – we are keeping that promise. Husqvarna Motorcycles will continue to keep striding forward. We are building a promising future, ensuring a strong foothold in the market for many years to come.”