- 1st Benelli Best Shop in Johor Bahru, 2 more in the planning by end of 2022
- QJ Motors SRK600 previewed during the grand opening, Inline 4-cylinder 600cc 16v Liquid-Cooled Engine. Lightweight Trellis Steel Frame + Aluminum Magnesium Alloy Swing Arm.
- KYB Fr. Upside-down Forks/ Rr. Marzocchi Mono-Shock + Brembo Fr./Rr. Calipers + Bosch ABS.
- Smart Keyless Ignition System + 5″ Full Color TFT(800*480) + Full LED Lightings.
MForce Holding Sdn Bhd proudly announces at the grand opening of the first Benelli Best Shop in Johor Bahru, the first Benelli showroom offering 4S under TR Motorworld. Conceived as a dynamic concept store, Benelli Best Shop JB carries a comprehensive Benelli model range, as well as a customer service centre, making it the go-to destination for two-wheel motor enthusiasts.
Designed with Italian aesthetics in mind, the total space of 800 m is divided into the showroom area and the Service centre. The service centre is staffed by well-trained motorcycle technicians and mechanics, committed to offering superior customer service and access to a range of spare parts.
Benelli Best Shop provides the most innovative retail model for the two-wheeler industry and enables dealers to leverage the Benelli products in the same outlet. Each Best Shop provides the full offer of the Benelli brands in a single location, together with services, accessories, merchandising and entertainment, to give customers an exciting overview and a unique experience.
For Mforce, the launch of Best Shop JB marks a momentous occasion and remarkable milestone, as it becomes the first Best Shop in Johor with 2 more on the way. Mr Elvin, thanks MForce Holding Dato Sri Leo Tan for introducing this concept of Best Shop to the dynamic landscape to southern Malaysia, which will help us to further strengthen our positioning and boost our presence in southern region. We are able to better offer an Italian experience for potential customers who seek an Italian two-wheel experience backed by style, technology, performance and rich heritage.”
MForce Bike Holdings also preview their up and coming brand that will hit the Malaysian market QJ Motor’s SRK 600, a sport naked street bike which is powered by inline 4-cylinder 600cc 16v Liquid-Cooled Engine. Lightweight Trellis Steel Frame + Aluminum Magnesium Alloy Swing Arm. KYB Fr. Upside-down Forks/ Rr. Mono-Shock + Brembo Fr./Rr. Calipers + Bosch ABS. Smart Keyless Ignition System + 5″ Full Color TFT(800*480) + Full LED Lightings. Assist & Slipper Clutch & Ergonomic Riding Position for better riding comfort and handling.
SRK600 is a modern sporty and streamline design from QJ Motor. SRK600 is open for booking now from RM35,888. This model is due 3rd quarter 2022 at all MForce Bike dealers.
About Benelli: Established in 1901, Benelli Q.J. is an Italian company, based in the city of Pesaro in the Marche region, that produces motorcycles and scooters. Since 2005 Benelli is owned by the Qianjiang Motorcycle, a Chinese company owned by the Geely Holding Group.