Sepang International Circuit (SIC) welcomed Azhan Shafriman Hanif as its new Chief Executive Officer today following the completion of Dato’ Razlan Razali’s tenure as CEO on 7 April 2020. No stranger to the motorsports sector, Shafriman is moving to SIC from his previous role as Head of Strategic Alliance in PETRONAS Brand Department. A mechanical engineer by training – majoring in manufacturing and material science, he has been part of the PETRONAS team for more than 13 years.
Learning about the motorsports sector from PETRONAS leaders and industry captains, Shafriman spearheaded the sponsorship unit at PETRONAS over the past decade, focusing on motorsports platforms. This enabled him to amass a wealth of experience in activating motorsports sponsorships and strategic partnerships with OEMs from a corporate perspective, monitoring and evaluating talent development performance in both 2-wheel and 4-wheel motorsports and creating branding exposure through motorsports sponsorship platforms in the F1, MotoGP and Cub Prix. In recent years, PETRONAS has gained global prominence as the title sponsor and technical partner for the Mercedes AMG PETRONAS F1 Team, and is also now the official fuel supplier for Moto2 and Moto3 in the MotoGP World Championship – a significant recognition of PETRONAS’ Fluid Technology Solutions for the demanding global motorsports arena.
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