THE PIAGGIO GROUP OFFICIALLY OPENS A NEW CONCEPT STORE IN MALAYSIA. THE PREMIUM BRANDS OF PIAGGIO, VESPA, APRILIA AND MOTO GUZZI
Piaggio Group proudly announces the grand opening of MotoPlex Petaling Jaya, the first showroom offering the four premium brands under the Group – Piaggio, Vespa, Aprilia and Moto Guzzi. Conceived as a dynamic concept store, MotoPlex Petaling Jaya carries a comprehensive product range, as well as a customer service centre, making it the go-to destination for two-wheel motor vehicle aficionados and enthusiasts.
MotoPlex Petaling Jaya is managed by Goh Brothers Motorcycles Sdn Bhd the official dealer appointed by Didi Group , official distributor of Piaggio, Vespa, Aprilia and Moto Guzzi in Malaysia. Designed with Italian aesthetics in mind, the total space of 540 m is divided into the showroom area, 285m, and Service centre of 255 m. The service centre is equipped with the state-of-the art diagnostic tools and staffed by well-trained motorcycle technicians and mechanics, committed to offering superior customer service and access to a range of high-quality spare parts.
Motoplex is the most innovative retail model for the two-wheeler industry and enables importers and dealers to leverage the potential of the Group brands and products in the same outlet. Each Motoplex store provides the full offer of the Piaggio, Vespa, Aprilia and Moto Guzzi brands in a single location, together with services, accessories, merchandising and entertainment, to give customers an exciting global overview and a unique experience of the two-wheeler world.
For Piaggio Group, the launch of MotoPlex Petaling Jaya marks a momentous occasion and remarkable milestone, as it becomes the first MotoPlex in Malaysia. Mr. Simone Niccolai, Senior Vice President Asia Pacific said, “Malaysia is one of the most vibrant countries in the world. I would like to thank the distributor for introducing this global concept of MotoPlex to the dynamic landscape of Malaysia, which will help us to further strengthen our positioning and boost our presence in Asia. Motoplex is the house of Piaggio’s iconic brands. Having them under one roof, we are able to better offer a wider range for potential customers who seek an enriching Italian two-wheel experience backed by style, technology, superior performance and rich heritage.”
MotoPlex stores introduces the passion of Italian biking all under one roof by offering an exciting overview of the entire Piaggio Group, reflecting the Group’s innovative vision and a unique experience. Mr. Niccolal continued “The opening of MotoPlex Petaling Jaya reflects the rapid strengthening of the distribution network of the Group. We’ve seen great success with the MotoPlex concept globally and we’ve been looking for the right moment to introduce the MotoPlex concept – a one-stop automotive retail experience which suits the taste of high-net-worth individuals. This concept will be a great fit for the Malaysian market and in line with the Group’s global expansion plan.”
“We are very proud to showcase all of the premium Piaggio Group brands, including Vespa, Aprilia and Moto Guzzi, under one roof at MotoPlex Malaysia. Together with the international culture in the city, MotoPlex Petaling Jaya brings a fascinating and enriching motorcycling experience, with Italian authenticity, through such legendary brands of iconic stature known for their style, technology and heritage, and which have transformed the concept of individual mobility and freedom. We are committed to serving riders with passion and dedication in our 3255 m2concept store complete with service area that is staffed by highly skilled two-wheel technicians. We don’t just make vehicles. We change the way people move.” said Mr. Goh Kian Sin Managing Director, Didi Group
About The Piaggio Group Established in 1884, the Piaggio Group is Europe’s largest scooter and motorcycle manufacturer and one of the world leaders in its sector. The Group is also a major international player on the commercial vehicle market.
Today the Piaggio Group has three separate business arms:
- two-wheelers, scooters and motorcycles ranging from 50cc to 1,400cc., with 449,700 two-wheelers worldwide, an increase of 16.9% from 384,700 in 2020, generating net sales of 1,369 million euro. The Group brands include: Piaggio (with the Liberty, Beverly, Medley, MP3 scooter models), Vespa, Aprilia (which competes in the MotoGP championship with the Aprilia Racing team), Moto Guzzi, Gilera and Derbi.
- light commercial vehicles, with the Ape and the Porter in primis. In 2021 the Group sold 86,300 light commercial vehicles for a net sales of 299.7 million euro, an increase of 9.9% from 272.8 million euro at 31 December 2022
- the robotics division with Piaggio Fast Forward, the Group mobility of Cd the future research centre in Boston.
The Motoplex stores:
In December 2014, the Group launched a program to strengthen its worldwide distribution network with the introduction of the Motoplex store concept and the opening of the first store. The Motoplex stores Offer the groups full range of quality brands( Piaggio, Vespa, Aprilia and Moto Guzzi and represent an innoviative-multi brand flagship store. The largest MotoPlex store was open in 2017, in Bangkok.